Eye for Pretty
rosebud in the wild
Nicole Salceda is the vision behind Eye for Pretty and the creative force shaping the studio’s warm, timeless and thoughtfully refined aesthetic. Her approach is rooted in her own experience as a homeowner who has navigated multiple remodels, giving her a clear understanding of the excitement and overwhelm that clients often feel.
Her work has been featured in publications such as Forbes, House and Home, Real Simple, My Domaine, Sunset Magazine and Veranda, and she is known for creating homes that feel calm, grounded and beautifully aligned with the people who live in them.
Base Template Used - Eleanor Brooke (brand); Patterson (web)
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the Design details
The Mood Board & Brand Design
In Nicole’s very first brand conversation, she shared how deeply her environment shapes her work — from the historic oak tree at the center of her town to the soft, rolling silhouette of the Mount Diablo Hills outside her window.
We knew her brand needed to honor that sense of place and the clients who are drawn to her organic, grounded aesthetic.
We began with a warm, earthy palette of khaki, tans, and walnut to echo her signature style, then paired a modern serif with a memorable script featuring a custom flick on the “R,” balancing feminine and masculine energy in a way that feels clean, refined, and unmistakably Eye for Pretty.
To bring her environment into the brand, we created a vintage-inspired botanical oak tree illustration, a custom oak tree logo, and a landscape texture (perfect for tissue paper, stationery, and more!). These elements add depth, meaning, and personal story — resulting in a brand that feels rooted, elevated, and deeply connected to the place she calls home.
Base Template Used - Eleanor Brooke (brand); Patterson (web)
Project Scope - The Signature
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[for interior designers looking to attract high-end clients]
(Limited availability each month.)
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